At American Greetings Corporation, including its subsidiary, AG Interactive, Inc. (together "AG"), protecting our users' privacy and security is a top priority. We have adopted the following policy to advise you of our use of your personal information and your choices regarding that use. This policy describes what types of information we gather about you, how we use it, under what circumstances we disclose it to third parties, and your rights to change or delete it.

This Policy applies to information collected by the Silly Face Fun application and Website (collectively "Product"). This Policy does not apply to the websites or applications of other companies or organizations, even if we link to those websites or applications. You should carefully review the privacy policies of those websites or applications in order to determine how they treat your personal information.

• 1. Aggregate Data

  We gather certain generic information about the use of the Product, such as the frequency with which you open it, and the content that you favor. We may collect information from you based on the application or applications that you elect to use from us. For example, we may track how much time you spend using the application.

  These statistics are very much like television ratings that tell the networks how many people tuned in to a program. We only use this type of data in aggregate--that is, we look at the data on a collective basis, in summary form, rather than on an individual basis. This data helps us determine the extent to which our customers use certain parts of our application, which, in turn, enables us to make it as appealing as possible. This data does not contain any personally identifiable information about you.

  We may also use the geographic location provided by your device to notify you of stores or products near you. This location is not tied to your personally identifiable information, and you may, of course, prevent the use of your location through your device settings.

• 2. When You Send A Silly Face

  When you use our Product and share a silly face or any other content electronically, we collect your recipient's e-mail address. This information is necessary to send the content and provide confirmation that it has been received. We will not use your recipient's information for any purpose other than to send the silly face.

  PLEASE NOTE: Our products are neither intended nor appropriate for anonymous communications.

• 3. When You Input Information

  When you put information into the Product, such as a zip code, we store that information and use it for the purposes for which it was provided.

When you download the Software, we use software code to collect technical information about your device, including the type of device it is and the operating system it uses.

We may conduct demographic or other research about the users of our Product to determine how users engage with our content.

We may provide information about how our customers collectively use our Product to advertisers, sponsors, and other companies with which we do business ("Business Partners"). This data does not include any personally identifiable information about you.

American Greetings Corporation and its subsidiaries and affiliates,, including but not limited to AG Interactive, Inc., Egreetings.com, BlueMountain.com, Cardstore.com, and Papyrus-Recycled Paper Greetings, Inc. ("Affiliates"). We reserve the right to share your information with our Affiliates. We may share your information with Affiliates in order to conduct promotions, offer special premiums, and share databases and equipment.. We reserve the right to share your information with other companies that become Affiliates of AG.

We reserve the right to communicate with you from time to time about important administrative, policy, legal, credit card, and billing matters that affect your use of our application, including without limitation any alleged violations of our Terms of Service. These communications are mandatory.

Generally, we do not share your information with third parties. We do reserve the right to share your information with third-party companies we may use to perform service functions for us. We do not share equipment or databases with these companies. Additionally, any company we use for these reasons will not share, sell, or distribute your information, or otherwise use your information except to provide us services.

We reserve the right to disclose your information to appropriate third parties if we are required to do so by law or we believe that such action is necessary:

• To comply with legal process such as a search warrant, subpoena or court order;

• To protect the company's rights and property;

• To investigate reports of users sending harassing, threatening, or abusive messages;

• To protect against misuse or unauthorized use of our Products; or

• During emergencies, such as when we believe someone's physical safety is at risk

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We are committed to protecting the privacy and rights of children online. To that end, we do not collect any personally identifiable information from users whom we know are under the age of 13.

In the event that AG or its units or subsidiaries are ever sold, acquired, merged, liquidated, reorganized, or otherwise transferred, we reserve the right to transfer our user databases together with any information contained in them, including personally identifiable information (if any), to a third-party acquiring AG's assets.

We take steps to protect your information. All of your information is restricted in our offices. Employees are granted access on a need-to-know basis (for example, our billing clerk or a customer support representative). Furthermore, all employees are kept up-to-date on our security and privacy practices.

Our main servers are operated from a dedicated Internet hosting facility with state-of-the-art physical security features, including smoke detection and fire suppression systems, motion sensors, 24x7 secured access, and video camera surveillance and security breach alarms.

We will occasionally update this Privacy Policy in response to changing business circumstances and legal developments. When we post changes to this Policy, the application will be updated and you will see the change to Policy described in the update. AG encourages you to periodically review this Policy to understand how we are protecting your information.